Communications & Marketing Manager

About Chance to Shine

We are Chance to Shine: a children’s charity dedicated to harnessing the power of cricket to transform the life prospects of young people in the UK.

It is our mission that all young people have the opportunity to play, learn and develop through cricket. We want them to learn a love of the game and to find a sense of belonging through the sport, developing their wider wellbeing and life skills to help fulfil their potential.

Established in 2005, we have a long-term track record of delivery in state schools and under-served communities, bringing best-in-class cricket programmes to young people aged 5 to 24 who might not otherwise have the opportunity to play. All our programmes are completely free for everyone involved, from schools and community groups to young people and their families.

Purpose of the Role

The Communications & Marketing Manager plays a key role in bringing the Chance to Shine story to life. The role shapes and delivers integrated campaigns, supports strong and consistent use of the Chance to Shine brand, highlights powerful stories and helps ensure our communications feel purposeful across all communications activity. The role manages media relationships, works with partners and ambassadors, supports campaigns, highlights powerful stories and helps ensure our communications feel purposeful and relevant across all communications activity.

Key responsibilities

·      Act as a guardian of the Chance to Shine brand, ensuring consistent, clear and effective messaging aligned with our mission and values

·      Ensure the development of high quality content and manage outputs across digital social media channels and the website. Set and meet ambitious KPIs for growth of these channels

·      Shape and deliver a clear, integrated campaign calendar, driving the planning and delivery of PR and marketing activity across all communications channels, working with a limited marketing budget to deliver outstanding results

·      Support teams across the organisation to play a key role in activating partners and stakeholders through campaigns

·      Lead media liaison and manage press relationships, supporting proactive and reactive media opportunities

·      Support senior staff and stakeholders with media briefings, key messages and interview preparation

·      Monitor media coverage and manage reputational risk where required

·      Manage and develop the Chance to Shine ambassador programme, supporting ambassadors to represent the charity effectively

·      Oversee the production of high quality films and case studies to showcase the charity’s work, and support impact reporting and storytelling across all platforms

·      Lead the coordination and submission of external awards applications, showcasing the impact and quality of Chance to Shine’s work

Experience

·      A minimum of three years of demonstrable experience of managing communications and marketing campaigns for a similar sized organisation

·      Experience of brand management, and delivering marketing plans on a limited budget to deliver tangible results

·      Proven experience handling reactive media enquiries, building relationships with journalists, and proactively pitching stories to secure coverage

·      Experience of managing ambassador programmes and high profile talent

·      Creative expertise and a strong digital track record that shows growth across channels

Excellent communication skills, with the ability to work confidently with a range of stakeholders

This is a London Office based contract. A minimum of two days a week in the office would be required with the option to work from home on the other days. The role holder will need to be flexible as and when they are required to attend meetings, events, mostly in London but elsewhere around the country.