
National Sales Manager
Job Description
Posted on: October 2, 2025
Clinisupplies is a leading UK-based manufacturer and supplier of medical appliances specialising in continence products for managing acute and chronic condition. The company also offers a portfolio of bandages and garments for the treatment of wounds and chronic skin conditions. Employing over 800 people in the UK, China and India, Clinisupplies supplies its products to the NHS and delivers direct to patients’ homes through Nightingale, its dispensing appliance contractor.
Clinisupplies is focused on developing products which are simple and discreet to use. Its product development team works with clinicians and patients to develop a strong product pipeline to be manufactured at its CE, ISO, US FDA approved facilities.
Role summary
The role will consist of managing a team of account mangers working within the Bowel/Continence markets. You will be required to drive and accelerate the growth of the Aquaflush Anal Irrigation System and Renew Inserts across the UK. Through inspirational leadership you will create an environment where both healthy competition, success and teamwork flourish.
This is a fantastic opportunity to grow and develop your management skills within a company that is consistently outgrowing the market. As market leaders within our segment, we are passionate about enabling patients to live more freely by providing innovative products that really deliver life changing benefits. As a National Sales Manager you will be responsible for the sales activities across the UK and will ultimately co ordinate your team in line with our Global strategy. Coaching and mentorship will be at the heart of the role whilst consistently encouraging and developing your team’s approach through effective business planning and strong business acumen. You will work within the Sales Management Team and report directly into the Chief Sales Officer.
The National Sales Manager role is a ‘field’ based role. Working away from home when requested will be expected along with occasional overnight stays in order to facilitate the growth and development of both your team and the business.
Role responsibilities
The following provides an indication of the key responsibilities involved in this role but is not intended to be an exhaustive list of all the duties that you may be required to do:
Your Team
- Develop your team to be the best they can. This is a key focus area for the role and requires field visits on average 3 days a week in order to provide 1:1 coaching and development to each team member, ensuring they have the tools, training and motivation they need to achieve and exceed their targets
- Deliver and exceed agreed sales targets for the Aquaflush/Inserts Nationally
- Visibly and decisively run and manage the day to day needs of your team and act effectively where required to ensure the best outcomes for both the team and the company
- Ensure all team members complete Reports, CRM, Expenses as per schedules and expectations
- Progressively grow and develop your team through regular, open and honest ‘Agile’ performance reviews. Such reviews are to take place in line with the quarterly review program and to consist of two-way conversations about performance, career aspirations and development opportunities, all documented in our HR platform
Your Customers
- Nurture high level customer and KOL relationships and maintain a visible presence amongst key influential stakeholders nationally
- Identify emerging key stakeholders that are influential in driving policy, local guidelines and formulary adherence and integrate them into the regional business plan for the best outcomes
Your National Remit
- Develop and deliver an effective and detailed operational business plan in line with the company commercial objectives in order to grow and exceed sales targets
- Consistently deliver on both a national sales & operational budget
- Fully understand and interpret the monthly, quarterly and annual sales data and support high level sales analysis in order to be able to drive business growth and achieve our sales strategy
- Work closely with the broader Management team to identify new opportunities and achieve the national growth targets
- Support effective implementation of tailored value propositions for healthcare professionals and procurement that mutually benefits customers, patients and Clinisupplies as a whole
Sales Leadership
- Demonstrate excellent cross functional working with other functions of the business by fostering key relationships and collaborating on business-wide initiatives
- Visible, accountable and decisive leadership are core components of the role
- As a key part of the sales leadership team you will be required to work closely with the marketing team to help develop confident and structured campaigns throughout the year
Knowledge/Skills:
- Demonstrate a thorough understanding of both Secondary and Primary Care environments within the NHS, and the changing face of the NHS
- Excellent sales coaching skills in order to analyse the current performance of your team and act where necessary to improve salesforce effectiveness
- Strong managements skills, whereby you are able to not only deliver ambitious targets, but are also willing and able to do the general admin required, including managing CRM, overall absence and along with performance
- Inspirational leadership with the ability to motivate and develop a skilled workforce
- Well developed commercial and business acumen, with strong financial management skills
- Project Management skills, including the ability to implement, monitor and review multiple projects at once
- Ability to function and “tailor” a sales approach to the multi layered NHS
- Excellent influencing, communication and presentation skills
- Comprehensive understanding of the Clinisupplies product portfolio and the markets we play in
- In depth knowledge of NHSSC/Drug Tarif/Trade & Wholesale and other routes to market
- Strong understanding of the NHS landscape policy and how it affects local delivery of healthcare
- Demonstrable record of delivering/exceeding team sales targets
Desirable:
- Previous experience of effectively managing a field sales team within the healthcare industry
- Experience in the Bowel or Continence fields
- Previous senior clinical post holder or similar scientific qualification
Candidates must be eligible to live and work in the UK
Clinisupplies is dedicated to the continuous development of our employees and offer excellent career prospects for the strong candidate. We offer an attractive benefits package including a competitive salary, 27 days holiday pro-rata (increasing with service) plus bank holidays, contributory pension scheme, profit related pay, private healthcare, EAP, and other varied employee benefits.
Clinisupplies Limited is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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