Marketing Specialist

Key ResponsibilitiesGlobal Marketing Strategy & Brand Stewardship:

• Develop and execute global marketing plans aligned with strategic product roadmaps, ensuring brand consistency across all regions by tailoring messaging to local market needs while maintaining global standards, and collaborating with Global Business Line Managers to define positioning, value propositions, and competitive differentiation.

Product Launches & Campaign Execution

• Lead marketing efforts for new product introductions—including launch planning, promotional content, and sales enablement tools—coordinate multi-channel campaigns across regions to drive awareness and adoption, and partner with product teams to translate technical features into compelling customer benefits.

Event Management & Trade Shows

• Plan and execute global trade show participation—including booth design, logistics, lead capture, and post-event analysis—organize customer-facing events, training sessions, and internal sales meetings across key markets, and identify relevant exhibitions while contributing to the annual marketing budget and calendar.

Sales Enablement

• Create and maintain sales collateral, presentations, and multimedia content to support sales efforts, ensuring consistent product messaging and knowledge across all touchpoints.

Digital Marketing & Content Management

• Manage website content updates and optimization for visibility of ChemPharma products, coordinate email campaigns, social media posts, and digital advertising initiatives across regions, and monitor campaign performance to provide insights that improve ROI and engagement.

Operational & Administrative Support

• Maintain marketing literature inventory, sample kits, and promotional giveaways globally; manage supplier relationships for marketing materials and event logistics; and track and report on marketing KPIs, lead generation, and campaign effectiveness.

Required Qualifications & Experience

• Degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in B2B marketing, preferably with industrial products.
• Proven track record running technical conferences, trade shows, or customer workshops.
• Hands‑on experience with email automation, paid media, SEO, and analytics.
• Excellent written and verbal communication abilities.
• Proficiency in Microsoft Office Suite; familiarity with CRM and CMS platforms.
• Willingness to travel regionally for events and customer meetings.

Personal Traits

• Strategic and analytical thinker
• Strong communicator and collaborator
• Adaptable and open to change
• Proactive and results-oriented
• High integrity and professionalism
• Able to work independently and as part of a team

Diversity & Inclusion

• Crane is committed to creating a diverse and inclusive workplace. We value the unique backgrounds, perspectives, and experiences that each individual brings, and we strive to foster an environment where everyone feels respected, supported, and empowered to succeed.