Social Media Manager

Social Media Manager | CardiffAbout Found:

Found exists to be the trusted home for women’s health, helping women move from confusion to confidence through credible guidance, supportive community and transformational experiences.

Our purpose is to create a world where women feel supported to learn, grow and thrive in their health and in their lives.

Found is a fast growing, founder led women’s health brand with an engaged global community and ambitious plans for in person events and international retreats from 2026.

The Role

We are seeking a Social Media Manager to lead and grow Found’s social media presence, while also supporting the founder’s personal social channels. Found will be the primary focus of this role, with the founder’s channels acting as an extension of the brand and a key driver of trust, education and community.

This is a hands on role for someone who enjoys founder led content, has a genuine interest in women’s health, and is excited by building community both online and in real life. Travel is an important part of the role, with quarterly trips expected to support content creation, events and retreats.

Key ResponsibilitiesSocial Media Strategy and Management

• Own and deliver the social media strategy for Found across Instagram, TikTok, LinkedIn, Threads, YouTube and Facebook
• Support content planning and posting for the founder’s personal social channels in alignment with Found’s brand and mission
• Develop and manage content calendars covering both Found and founder led content
• Plan, schedule and publish content using native tools or scheduling platforms
• Work closely with the founder to shape tone of voice, messaging and visual identity across both Found and personal channels
• Implement platform best practices to optimise reach, engagement and growth
• Stay informed on platform updates, trends and algorithm changes

Content Creation and Advertising

• Concept, film and edit short form and static content for organic and paid social
• Capture founder led content for both Found and the founder’s personal platforms including education, behind the scenes, launches and campaigns
• Create ad content in line with campaign briefs and performance goals
• Liaise with internal stakeholders and external brand partners to deliver campaign content, manage feedback and implement edits
• Travel with the founder on quarterly trips to capture content
• Produce high quality photo and video assets optimised for social and paid formats
• Build and maintain a structured digital content library

Community Building and Events

• Manage and nurture Found’s online community across comments, messages and engagement
• Support community engagement on the founder’s personal channels where relevant
• Help plan and promote in person events, workshops and community activations
• Support creative planning and delivery of Found member events to grow community offline as well as online
• Support the delivery and promotion of international retreats and transformational experiences from 2026

Reporting and Growth

• Track performance across Found and founder channels against KPIs including growth, reach, engagement and conversions
• Produce regular performance reports with insights and recommendations
• Analyse competitors, trends and benchmarks to inform strategy
• Use data and insight to continuously optimise content and community growth

Affiliate and Commercial Support

• Support affiliate driven content including Amazon Storefront and LTK where relevant across Found and founder platforms

About You:Essential

• 1 to 2 plus years experience in social media management for a brand, agency or creator led business
• A genuine interest in women’s health, wellness or female focused brands
• Experience creating founder led content alongside brand and business content
• Experience creating content for paid social and working to briefs
• Proven experience growing audiences across multiple platforms
• Strong understanding of social analytics and performance metrics
• Confident content creator with experience filming and editing content using tools such as CapCut, Adobe Premiere, Canva or similar
• Strong copywriting and visual storytelling skills
• Highly organised, proactive and able to manage multiple priorities
• Comfortable working autonomously in a fast paced environment

Desirable

• Familiarity with Amazon Storefronts and LTK
• Experience working with personal brands alongside businesses
• A strong interest in travel and creating content on the go

Who This Role Is Perfect For

This role is perfect for someone who enjoys founder led brands, wants to work closely with a founder, and is excited by building a trusted women’s health community. You will enjoy managing both brand and personal channels, creating content, travelling for work and helping bring real life community experiences to life.

What We Offer

• A key role in building the trusted home for women’s health globally
• Direct access to the founder and meaningful influence over brand direction
• Competitive salary dependent on experience (£25,000-£28,000)
• Flexible working with autonomy over your schedule
• travel opportunities and involvement in international retreats
• Opportunity to grow with the brand and shape the role long term
• A supportive, purpose led environment where good ideas are acted on

How to apply

If this role sounds like a good fit, please apply via LinkedIn with your CV and a short note explaining why you are interested in Found and this role, as well as examples of your work (links to content) that you feel represent your style of creating content.