Ecommerce Strategic Readiness Manager/Analyst - TikTok Shop

Responsibilities About the Team The Strategic Readiness team plays a critical role in ensuring that TikTok Shop’s fast-growing commerce business can expand responsibly and sustainably across Europe. We focus on helping the business meet ambitious growth goals while maintaining strong control over regulatory and operational risks. Through data-driven analysis, market research, and close cross-functional collaboration, we identify emerging risks, assess their potential impact, and design actionable strategies to mitigate them. Our goal is to ensure that TikTok Shop operates with both compliance and agility, enabling the business to scale confidently in an evolving digital and policy environment. - Conduct comprehensive policy and market research on the e-commerce and digital economy sectors across Europe, with a focus on Poland, the Netherlands, Belgium, and Nordic countries. - Identify and assess emerging risks relevant to TikTok Shop’s business model. - Translate policy and market insights into actionable recommendations for business, product, and operations teams. - Collaborate with cross-functional teams (Legal, Public Policy, Comms, Product, and Operations) to develop localized business strategies and ensure regulatory alignment. - Track external developments such as government consultations, regulatory investigations, and industry trends to inform business strategy. - Support internal and external stakeholder communication through reports, dashboards, and executive briefings. - Build and maintain partnerships with relevant associations, think tanks, or research institutions when needed. Qualifications Minimum Qualification(s) - Bachelor’s degree or above, preferably in Public Policy, Law, Economics, International Relations, or a related field. - 3+ years of experience in policy analysis, regulatory affairs, consulting, or e-commerce / internet-related business. - Good understanding of e-commerce operations / digital platforms, and industry trends. - Working knowledge of the policy and regulatory environments in key European markets (Poland, the Netherlands, Belgium, and/or Nordics). - Strong analytical and research skills with the ability to synthesize complex information into clear insights, be comfortable using quantitative and qualitative data for analysis and reporting. - Excellent written and verbal communication skills, proficiency in at least one additional European language, including but not limited to Dutch, German, Spanish, or Polish to communicate with the respective government and relevant agencies within the respective markets. - Self-starter with the ability to work independently in a fast-paced and cross-cultural environment. Preferred Qualification(s) - Familiarity with EU e-commerce, consumer protection, or digital platform regulation (e.g., DSA, DMA). - Experience in policy, legal, or compliance roles within multinational internet or tech companies. - Background in strategy, research, or consulting with exposure to government affairs or risk management. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​