Location: Field based : London and South East England : Full UK driving licence essential
(We are particularly interested in candidates based within London / M25 and surrounding areas)
Hours: Full:time, permanent
About Appleton Woods
Appleton Woods are a well:established supplier to the life science sector, supporting customers across academia, biotechnology, pharmaceutical, healthcare and research organisations throughout the UK.
Due to continued growth, we are now looking to recruit an experienced and commercially driven Sales Executive to manage and grow our London and South East territory.
The role
This is a field:based, customer:facing sales role focused on developing existing accounts and winning new business opportunities across the territory.
You will build strong customer relationships, generate pipeline opportunities and drive profitable sales growth across academia, biotechnology, pharmaceutical, healthcare, research and wider life science organisations.
Working closely with internal teams and product specialists, you will ensure customers receive an excellent level of service and support throughout the sales process.
Regular travel across the territory is required, along with periodic attendance at the Birmingham Head Office for meetings. Occasional overnight stays may be required.
Responsibilities Include
- Managing and developing existing customer accounts across the assigned territory
- Creating and executing account plans, contact strategies and customer development plans
- Identifying, prospecting and onboarding new customers across the territory
- Achieving agreed territory sales and profit targets, including targets by product category
- Conducting regular face:to:face customer meetings, site visits, demonstrations and product discussions
- Developing a strong understanding of customer needs, purchasing routes and future requirements
- Managing opportunities and customer activity accurately through the CRM system
- Working closely with internal specialists including equipment, microscopy and reagent teams
- Managing sales leads and progressing opportunities through the sales process
- Supporting supplier relationships, joint customer visits, exhibitions and product initiatives
- Representing Appleton Woods professionally at customer meetings, exhibitions and trade events
- Monitoring market activity, competitor activity and customer developments within the territory
- Reporting market intelligence, customer feedback and commercial opportunities
- Supporting pricing discussions, contract renewals and framework opportunities
- Working collaboratively with Customer Service, Internal Sales, Product Specialists and Marketing teams
The role will be measured against a combination of sales performance, customer engagement and CRM compliance including:
Sales Performance
- Achievement of territory sales and profit targets
- Achievement of product category sales targets
- Growth of existing customer accounts
- Acquisition and development of new customers
- Achievement of meaningful customer interaction targets
- Completion of regular face:to:face customer meetings
- Development and execution of account plans
- Proactive pipeline generation and opportunity development
- Accurate and timely management of customer activity and opportunities within CRM
- Compliance with reporting requirements and sales processes
- Maintenance of accurate customer records and forecasting information
- Degree in a life sciences discipline is essential
- Previous experience within a field:based sales, territory management, account management or business development role
- Experience selling into laboratories, academia, biotechnology, pharmaceutical, healthcare, research
