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Director of Retail Sales

Vantage Data Centers
Department:Business Development
Type:HYBRID
Region:Cardiff, Wales
Location:Cardiff, Wales, United Kingdom
Experience:Director
Estimated Salary:£100,000 - £150,000
Skills:
RETAIL COLOCATION SALESDATA CENTER SALESNEGOTIATIONCOMMUNICATIONBUSINESS DEVELOPMENTACCOUNT MANAGEMENTSTRATEGIC RELATIONSHIPSBID STRATEGYSALES PIPELINE MANAGEMENT
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Job Description

Posted on: May 14, 2026

About the Company

Vantage Data Centers is committed to building a culture of collaboration, respect, and excellence. We operate with No Ego and No Arrogance, working to build each other up and support one another, appreciating each other’s strengths and respecting each other’s weaknesses. Our hard and efficient work is rewarded with an above market total compensation package, including a comprehensive suite of health and welfare, retirement, and paid leave benefits exceeding local expectations.

About the Role

The Director or Senior Director of Retail Sales will play a pivotal role in leading the retail sales strategy and growth initiatives focused on clients with data center infrastructure needs including both existing accounts and new logo acquisition. This role will be instrumental in positioning Vantage Data Centers as the partner of choice for Clouds, high tech enterprise, AI-native, high-performance computing, and GPU-intensive workloads.

Responsibilities

  • Direct and lead sales, business development, and marketing efforts for target accounts, focusing on market competitiveness, pricing strategies, and implementing value-based solution sales.
  • Target and develop strategic relationships across multiple contact points within existing and new target accounts, understanding their infrastructure needs and positioning Vantage as the preferred partner for their compute environments.
  • Lead renewal negotiations to secure our base of clients whilst looking for opportunities to uplift these deployments with new services.
  • Cultivate and maintain strategic relationships at the senior executive level with C suite decision-makers and other key stakeholders to drive commercial opportunities and close deals.
  • Lead bid strategy and oversee sales responses to client requirements.
  • Actively engage with prospects, partners, and existing clients to nurture leads and expand the sales pipeline.
  • Drive the company’s achievement of customer acquisition and revenue goals, providing annual sales and marketing strategies and account plans with regular updates and modifications.
  • Research and develop strategic marketing opportunities and new project initiatives, evaluating sales effectiveness, methods, and results.
  • Manage sales and marketing budgets effectively, represent the company at industry events, and collaborate with the executive team to develop long-term account and market penetration plans.
  • Serve as a role model for the Vantage Way and Company Values, promoting a culture of collaboration, respect, and excellence.

Qualifications

  • Sales experience with a minimum of 3 years in the UK retail colocation sales, demonstrating a track record of negotiating contracts and renewals successfully. Direct Data Center sales experience is required.
  • Prior experience selling data center solutions to UK enterprises and/or networks.
  • Strong understanding of the data center landscape, competition, technology is preferred.
  • Fluency in written and spoken English, along with strong presentation skills.
  • Proven ability to motivate and collaborate effectively with cross-functional and geographically diverse teams, internally and externally.
  • Exceptional negotiation, communication, and problem-solving skills, with the ability to analyze complex business challenges and provide simplified solutions.
  • Flexible, adaptable, and self-directed; capable of managing multiple projects under pressure and across different time zones.
  • Proximity to Cardiff, Wales or willingness/ability to travel to Cardiff regularly is required.

Required Skills

  • Sales experience in retail colocation.
  • Data Center sales experience.
  • Strong negotiation and communication skills.

Equal Opportunity Statement

Vantage Data Centers is an Equal Opportunity Employer. We are always keen to speak to people who connect with our mission and values. Don’t meet all the requirements? Please still apply if you think you are the right person for the position. Vantage Data Centers does not accept unsolicited resumes from search firm agencies. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Vantage Data Centers.

Originally posted on LinkedIn

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