The positive impact of apprenticeships on businesses and the economy was highlighted at a special event this week in Lynn, West Norfolk.
As part of National Apprenticeship Week, running until Sunday, February 15, a highly successful Careers and Apprenticeship Event was held at Lynn Corn Exchange, organised by West Norfolk Council in partnership with the town’s Department of Work and Pensions.
A spokesperson said the event brought together businesses, educational institutions and the community to showcase the diverse range of career and training opportunities available locally.
The borough council and Alive West Norfolk had a stall promoting apprenticeship and career opportunities, alongside more than 50 businesses.
The event attracted more than 800 visitors, including students from Lynn’s Springwood High School, King Edward VII Academy, King’s Lynn Academy and College of West Anglia who were able to explore potential career and study options.
Employers were encouraged to speak not only about apprenticeships but also their broad spectrum of career options. A wide variety of industries and professional sectors were represented, demonstrating the rich opportunities available to young people and job seekers alike, the spokesperson said.
Some of the council apprentices were also on-hand to answer questions and talk about their own experiences.
Kimberlee Webber, who is studying a Level 3 Content Creator Apprenticeship, said: “I chose to do an apprenticeship with the council because I wanted a role that offered the perfect balance of studying and working.
“My apprenticeship with the council means I get designated study time but also learn with on-the-job experience. I am studying content creation but working as a graphic designer means I get the best overall learning experience to help with my future.”
Maisey Davis, who is studying a Level 3 Business Administration apprenticeship, said: “In my apprenticeship I have gained hands-on experience in my department and across other teams within the borough council, I have been given a wide range of opportunities that have supported my professional growth and help me build my skills to progress in my career.
“The support I have received has been consistent and encouraging, which has been beneficial when learning valuable knowledge for my future.”
Leena Futter, who is also studying a level 3 Business Administration apprenticeship, added: “I’m currently completing my second apprenticeship within the council, and it’s already been an incredibly rewarding experience.
“After completing my Level 2 Leisure and Fitness apprenticeship, I realised I wanted to challenge myself in a new direction. The skills and confidence I gained encouraged me to take a bold step into the world of business, and the council’s apprenticeship programme made that transition possible.
“Since joining the corporate projects team, I’ve developed a wide range of business and administrative skills through hands‑on learning, real responsibilities, and supportive guidance from a friendly and experienced team.
“No two days are the same, and every task helps me grow professionally and personally. What makes the council such a great place to be an apprentice is the people. The team around me is always willing to help, share knowledge, and encourage me to push myself. It’s a workplace where you feel valued, included and motivated to succeed.”
Cllr Alistair Beales, borough council leader, said: “We are fortunate to have such a diverse range of businesses committed to supporting and showcasing their roles and opportunities, especially to the next generation of workers. This event exemplifies how collaboration between businesses and educational institutions can open doors and foster growth within our community.
“National Apprenticeship Week continues to shine a spotlight on the vital role that apprenticeships play in building a skilled, resilient workforce. We are proud to support this initiative. I would recommend other local employers to get involved and consider developing their own apprenticeship scheme.”
Kate Blakemore, council chief executive, added: “We are proud to support National Apprenticeship Week and take this opportunity to celebrate our apprentices and the value that they bring our organisation. This week is the perfect opportunity to celebrate them for their continued progression and dedication to their roles.
“I feel really passionate about offering apprenticeships and allow our current staff to benefit from an apprenticeship scheme. As a council we encourage lifelong learning, and an apprenticeship is an excellent way of achieving career progression and motivation for individuals.
“Throughout the week we will be shining a light on the amazing work being done by our apprentices, we are very proud of what our apprentices have achieved and pleased with what they bring to our organisation, helping develop our talented workforce.”
Representatives of DWP’s employer adviser team said: “The Department of Work and Pensions are very grateful for the support and collaboration with the borough council, providing the Corn Exchange as the venue allowed us to reach out to more businesses to represent the opportunities available in West Norfolk for all. We know how important these events can be in supporting resident into the workplace.”
Anyone interested in apprenticeships with the council can visit the link and set up a job alert at https://www.jobtrain.co.uk/west-norfolk/internal/Home/Job
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