Why This Self-Made Millionaire Calls WFH a 'Career Killer' for Women

Emma Grede, the self-made millionaire behind Kardashian fashion brands like Skims and Good American, is stirring controversy with her new book Start With Yourself. In it, she argues that working from home is 'career suicide' for ambitious women. Grede believes that to climb the corporate ladder, you need visibility—you have to be in the room. She also claims to be a 'max three-hour mum', prioritizing quality time over quantity, and dismisses work-life balance as overrated.

The Rise of Emma Grede

Growing up in east London, Grede dropped out of school and college, yet built a multi-million dollar empire. She started with unpaid internships and hustled her way to the top, advising the Kardashians and appearing on Shark Tank. Her story is a testament to bootstraps philosophy: take responsibility for your own success.

Controversial Views on Work and Parenting

Grede’s book is a no-holds-barred manifesto. She advocates for bringing back unpaid internships (for the experience and connections), and says women should stop asking employers for work-life balance—it's a personal responsibility. Her parenting style is equally direct: she spends only three focused hours with her kids on weekends, relying on two full-time nannies. Critics call it privileged, but supporters note that male entrepreneurs face no such scrutiny.

The WFH Debate

Grede's strongest stance is against remote work. She argues that women need to be seen to be promoted, and that remote work hinders career advancement. This has drawn backlash, with Forbes calling her view 'dangerous for women'. However, others argue that flexible work helps many women stay in the workforce and progress.

Is Her Advice Universal?

Grede’s advice is tailored for those aiming for the C-suite. For average workers, her 'hustle culture' may not resonate. Yet her core message—take ownership of your career—is undeniably powerful. Whether you agree or not, her book sparks necessary conversations about ambition, parenting, and the future of work.

'Start With Yourself' by Emma Grede is out now.