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Customer Development Executive

Avidity
Department:Business Development
Type:ON-SITE
Region:Birmingham, England
Location:Coventry, England, United Kingdom
Experience:Entry level
Salary:£29,750 - £35,700
Skills:
DIRECT SALESCONVENIENCE RETAILFMCGNEGOTIATIONBUSINESS DEVELOPMENTCOMMUNICATIONPRESENTATIONINTERPERSONALADMINISTRATIONORGANIZATIONALPLANNINGCOMMERCIAL ACUMENIT LITERACYSOCIAL MEDIA LITERACYDRIVING
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Job Description

Posted on: September 7, 2025

Customer Development Executive - BritvicLocation -Coventry & Surrounding areas (Ideal postcode CV3)Permanent ,Full time - 40 hours per weekSalary £29,750 basic + 20% BonusReady to power up your Sales career? Passionate about the most iconic and popular beers and soft drinks? Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy. With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed. In this role as Customer Development Executive, you will help grow Carlsberg Britvic market share within your defined territory. Working as part of a successful team, you will drive sales of our fantastic portfolio of Beers, Ciders and Soft Drinks by maximising brand availability and visibility in Symbol and Independent stores. This is a unique opportunity to join this exciting partnership, where we will equip you with the necessary tools, training, and support to succeed.   What You’ll Do Working with a Regional Sales Manager, and selling our amazing Soft Drinks and Beers portfolio, you will be responsible for making face-to-face contact with Convenience (Symbol & Independent) retailers, establishing and retaining new business opportunities, and delivering a business plan for your territory focused on maximising sales opportunities. If you bring the energy and passion, we will support and develop you to  

  • Partner with our customers by building outstanding relationships in convenience stores, understanding retailer’s needs, their local consumers, and executing solutions.
  • Adopt a full category based selling approach to growing and developing every outlet you work with for the benefit of both the retail outlet and Carlsberg Britvic.
  • Create a winning territory business plan and take a business development approach in your territory to grow sales and market share.
  • Use data and evidence-based retailer successes to drive best practice in your territory, region, and across the team.
  • Develop a growth mindset and adaptable approach that demonstrates an ability to offer alternative approaches to tackling challenges and winning over your stores.

About You

  • You are a fun, passionate, driven, and target-orientated team player who can bring brands to life!
  • Your entrepreneurial style means that you thrive on being the key contact for customers, driving new business, and maintaining sustainable relationships.
  • You are eager to win, advocating our brands and putting consumers at the heart of what we do and sell.
  • Strong communication, presentation, and interpersonal skills will be key to your success in this role.
  • You may have previous experience in Direct Sales/Convenience or FMCG.
  • Good administration, organisational and planning skills, commercially astute with great negotiation techniques.
  • Self-motivated & IT and Social Media literate.
  • Strong and Resilient with the personal energy and will to act at pace.
  • Participating as part of a team in a proactive manner.
  • Full valid manual driving licence, eligibility to work in the UK and live within a 60-minute commute from the location of the role all essential.

What We Offer

  • A starting salary of £29,750, smash your targets and earn a 20% quarterly bonus!
  • A company vehicle & fuel card.

Please note this role requires a full UK manual driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check

Originally posted on LinkedIn

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