Product Marketing Manager

About BigHand BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun. About The Role BigHand is looking for an ambitious Product Marketing Manager to help drive the next phase of growth for our Workflow Management product. Reporting into the Head of Product Marketing, the Product Marketing Manager will be responsible for developing and executing go-to-market strategies, crafting compelling product messaging, and positioning our offerings to resonate with legal professionals. This role will work closely with the Product MD and Product Manager within our Workflow Management business to ensure marketing is contributing and delivering value at every stage of the product development process for this product. Due to the highly cross-functional nature of product marketing, this role will also work regularly with teams across the wider business including product, marketing, sales, solutions and customer success What** you’ll do**

• Lead on creating the go-to-market positioning, positioning and messaging frameworks for your product(s)
• Bring current and new solutions & features to market and contribute to the ongoing product strategy
• Build competitor and market analysis – with continuous monitoring & updating
• Build, understand & update ICPs (Ideal customer profiles) for both buyers and users of the products
• Create and enhance sales enablement materials (such as pitch decks) and run internal sales training
• Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally
• Plan and manage product operational and end-of-life communications
• Keeping customer facing roadmaps up to date
• Work with the wider marketing team to support lead generation activities for your products
• Provide mentorship and guidance to more junior members of the marketing team

What We’re Looking For

• At least 4 years previous work experience within a B2B marketing role, with at least 1 years’ experience working in a product marketing-focused role
• Experience of developing and implementing successful go to market strategies and launches for new products
• Excellent written and verbal communication skills, with experience of message development
• Experience with cross-functional stakeholder management, with the ability to communicate, motivate and influence at the highest level
• An understanding of the importance of digital marketing activities as part of the marketing mix
• Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results
• Excellent attention to detail and a strong customer focus
• Experience analysing and distilling data into actionable insights to inform product marketing activities

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave allowance
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including pension scheme, life assurance, and salary sacrificing
• Cycle to Work Scheme and Tech Scheme
• Growing business with a global presence, flexible working, modern offices, and remote work options

Our DEI Commitment We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.