Responsibilities
- Execute the global talent attraction channel strategy by evaluating, activating, and optimising market-leading paid media and organic channels to generate high-quality candidate applications at scale.
- Manage a portion of the global talent attraction budget, covering planning, forecasting, and ongoing tracking of actuals against plan to ensure spend is allocated based on performance and hiring demand.
- Activate and manage always-on campaigns across paid and organic channels, including Google Search, Display Banner Ads, Native Ads, Video Streaming, Sponsored Jobs, and LinkedIn Campaign Manager.
- Collaborate with campaign managers to provide structured input on media investment levels, balancing hiring priorities, return on investment expectations, and financial governance requirements.
- Monitor campaign performance across all channels, consolidate spend and effectiveness data, identify variances, and deliver data-driven recommendations that continuously improve channel ROI.
- Maintain data integrity across all campaigns through accurate tagging, cost attribution, and structured performance measurement frameworks.
Required Qualifications & Skills
- Solid background in global or regional talent attraction or channel marketing, with demonstrable experience across both strategy and hands-on execution.
- Deep expertise in paid media and programmatic advertising platforms, including Google Search, Display, Native, Video, Sponsored Jobs, and LinkedIn Campaign Manager.
- Proven ability to manage large, complex budgets, including forecasting, tracking actuals, and producing clear performance reports for senior stakeholders.
- Track record of contributing to data-driven investment decisions that deliver measurable improvements in channel effectiveness and return on investment.
- Experience working with third-party agencies and vendors, including monitoring delivery against agreed performance benchmarks.
- Strong communication and influencing skills, with the ability to build effective working relationships across cross-functional teams and stakeholders at multiple levels.
- Highly organised, with the ability to manage multiple global priorities simultaneously in a fast-moving environment without compromising quality or accuracy.
What We Offer
At Citi, this role offers the opportunity to take on genuine responsibility within a high-performing global team, contributing to investment decisions that directly influence how a leading financial institution attracts talent worldwide. This is a role for someone who values accountability, collaboration, and the opportunity to deliver at a global scale.
- Meaningful responsibility for key components of the global talent attraction strategy and budget, with a direct impact on hiring outcomes across international markets.
- Hybrid working model with 3 days in the office and 2 days working remotely, providing flexibility while maintaining strong team connection.
- Access to learning and development opportunities that support continued professional growth and career progression within a global organisation.
- Wellbeing support and work-life balance resources designed to help you perform at your best inside and outside of work.
- Financial wellbeing benefits and a competitive compensation package commensurate with the level of this role.
Apply now to take on a key role in Citi's global talent media strategy and help shape the investment decisions that connect world-class talent with one of the world's most recognizable financial institutions.
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Job Family Group:
Marketing
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Job Family:
In-Business Marketing
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Time Type:
Full time
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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