UK Sales Manager – Scotch Whisky
UK-wide (home-based, regular travel)
A brilliant opportunity to work with this family-owned independent Scotch whisky bottler with a heritage stretching back generations and one of the most respected cask inventories in the industry. Their bottlings sit on the back bars of the country's best whisky venues and the shelves of its most discerning specialist retailers. Now they're looking for a UK Sales Manager to take that reputation further, with focus, credibility and a genuine love of the category.
This is a hands-on commercial leadership role, you’ll own the UK On Trade and Specialist Retail channels, building a targeted strategy around the venues and retailers that matter most, and you'll be out there delivering it yourself. You'll also lead, coach and develop a small, capable sales team, setting the standard by example.
What you'll be doing
- Shaping and delivering a targeted UK sales plan across premium On Trade and independent specialist retail
- Personally managing and growing key accounts, from flagship whisky bars to leading independent bottle shops
- Leading and developing a small team, helping each person hit targets and grow in their role
- Identifying new, high-potential accounts that fit the brand, and walking away from those that don't
- Bringing the portfolio to life through tastings, staff training, events and trade activations
- Working closely with marketing and the wider business to make sure the right whisky reaches the right audience
- Tracking performance, forecasting accurately and reporting with clarity
What you'll bring
- A proven sales track record in premium spirits, ideally Scotch whisky, across On Trade and/or specialist retail
- Experience managing or mentoring others, or you're ready to step up and do so
- A strong UK network of trade contacts, or the drive to build one quickly
- The ability to think strategically and still roll your sleeves up
- Genuine category knowledge and the confidence to talk casks, finishes and provenance with experts
- A full UK driving licence and flexibility to travel
You'll represent whisky that sells on quality and story rather than discount, backed by a business with real heritage and independence. It's a chance to shape the UK strategy, lead your own team, and do it with a portfolio that experts respect.
