Area Sales Manager

A leading manufacturer in the roofing industry is seeking an Area Sales Manager to drive growth and build strong relationships with specialist roofing contractors across a designated region. This is a fantastic opportunity for a motivated sales professional with technical knowledge of roofing systems to make a real impact.

Key Responsibilities

• Achieve annual sales targets across a full range of roofing products, maintaining the right sales mix and margin.
• Recruit a minimum of 5 new specialist roofing contractors (SRI) per quarter, each with a projected annual spend of £10k+.
• Develop and support existing SRI contractors, helping them progress through tiered partnership levels.
• Generate new business opportunities across sectors such as property management, education, healthcare, housing associations, and local authorities.
• Provide material costings for projects under 100m² and submit at least one case study per quarter.
• Maintain and expand the contractor base while keeping up to date with market trends and competitor activity.
• Attend trade shows and seminars as needed, and contribute to internal reporting and forecasting.

What You’ll Need

• In-depth knowledge of roofing build-ups (warm, cold, inverted) and application methods (bonded, mechanically fixed, ballasted, green roofs).
• Understanding of construction project roles and contractual relationships.
• Familiarity with relevant British and European standards and external regulatory bodies.
• Proficiency in Microsoft Office (Outlook, Excel, Word) and CRM systems.
• Strong planning, communication, and interpersonal skills.
• A full UK driving licence and the ability to travel across the region.

Ideal Candidate Traits

• Bold and ambitious – confident in decision-making and goal-oriented.
• Flexible and agile – open to innovation and responsive to change.
• Relationship-focused – able to build trust and long-term partnerships.
• Results-driven – with a passion for delivering value and exceeding targets.

Why Apply?

This is a chance to join a forward-thinking team in a growing sector, where your contributions will be valued and your career supported. If you’re ready to take the next step in your sales career and thrive in a technical, relationship-driven role, we’d love to hear from you.