Creator Marketing Coordinator

Job Overview:

The Creator Marketing Coordinator role sits within our UK team and is responsible for creating, building and maintaining creator relationships; as well as developing strategic & creative recommendations for campaigns.

Alongside traditional creator outreach and relationship building, the role is also responsible for building engagement through our social channels, assisting with Metapic events & hosting workshops.

This is a hybrid position with two days a week in our central Manchester office.

Roles & Responsibilities:

• Build and maintain close relationships with a dedicated segment of creators; developing a regular communication strategy and ensuring Metapic are their platform of choice.
• Hold regular strategy calls to keep creators engagement levels high.
• Work closely with the Brand Partnerships team to recruit and onboard creators to meet the needs of our client portfolio.
• Work alongside the Creator Growth Lead to execute recruitment plans and/or incentives, ensuring they are executed effectively.
• Oversee gifting campaigns, being ultimately responsible for ensuring products are successfully ordered, received & posted on social content by the creator. Work closely with the Brand Partnerships team to ensure this is communicated effectively to the client.
• Contribute to the weekly newsletter send if needed; helping with asset creation and populating imagery/wording on mailchimp.
• Assist in developing resources and tool kits for creators to make sure they get the most out of Metapic.
• Assist in planning & executing various creator events & meetings in line with business objectives.
• Regularly feedback to product teams with the aim to consistently improve the creator experience.
• Track campaign performance and creator engagement metrics to measure effectiveness and inform strategy.
• Remain up to date on all legal compliance around gifted and paid creator campaigns, including being very well versed in CAP code and ASA guidance.
• Identify upcoming consumer trends & use these insights to guide creator strategy.
• Act as an expert on key rising creators within the UK, and client consumer demographics; ensuring our creators meet these needs.
• Remain aware of competitor activity & developments to ensure Metapic are competitive.
• Support in pitching creator strategies to clients & educating them on best practices.
• Support in planning and creating social posts alongside the Creator team when needed.
• Report back weekly to the Senior Creator Marketing Manager with performance highlights, red flags, opportunities & ideas.

Skills Required:

• Strong knowledge of creator marketing, social media platforms, and the creator economy.
• Ability to execute multi-channel creator marketing campaigns efficiently.
• Must be able to multi-task and work in a high pressured enivronment.
• Excellent verbal and written communication, with the ability to engage both creators and brand partners.
• Strong negotiation and relationship management skills.
• Highly organised with strong project management skills.
• Problem-solving mindset with adaptability in a fast-changing industry.