Scottish Rugby logo

GW Social Media Manager

Scottish Rugby
Department:Marketing
Type:HYBRID
Region:Glasgow, Scotland
Location:Glasgow, Scotland, United Kingdom
Experience:Entry level
Estimated Salary:£30,000 - £45,000
Skills:
SOCIAL MEDIA MANAGEMENTDIGITAL CONTENT CREATIONANALYTICSAUDIENCE INSIGHTSCONTENT STRATEGY
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Job Description

Posted on: July 6, 2026

We’re looking for a creative and data-driven Social Media Manager to grow Glasgow Warriors’ owned channels through innovative digital content and audience insight. You’ll manage day-to-day social activity, cover matches and club moments, and help build stronger connections with supporters. What You Will Be Doing

  • Manage Glasgow Warriors’ day-to-day social media channels, ensuring content is timely, engaging and aligned to club priorities.
  • Plan, create and deliver innovative digital content that grows audiences and strengthens supporter engagement.
  • Use audience insights and performance data to shape content strategy and improve channel performance.
  • Identify emerging social media trends, content opportunities and new ways to connect with supporters.
  • Cover matches, club activity and key moments across the season to bring the Glasgow Warriors story to life.

What We’re Looking For

  • Experience managing social media channels for a brand, organisation or sports environment.
  • Strong digital content creation skills, with the ability to plan and deliver engaging posts across multiple platforms.
  • Confident using audience insights, analytics and performance data to shape content decisions.
  • Excellent written communication skills and a good understanding of tone of voice, storytelling and supporter engagement.
  • Ability to work flexibly, including covering live matches, events and club activity when required.

⬇ To view the full role profile and get some more information about the role, see the document available at the bottom of this page ⬇Ready to make the next step in your career? If you are excited about this opportunity and believe you have what it takes to excel in this role, complete the application form. Included in this, we’d like you to share the skills and experience you would bring to this role and why you’d love to work at Scottish Rugby. Scottish Rugby is an equal opportunities employer and we encourage applications from all qualified candidates. #WhateverItTakes The Company At Scottish Rugby, we believe in the power of people coming together to make a difference. Just listen to our voices fill a stadium as we sing the national anthem at an international! We live and breathe rugby, and our passion shines through everything we do. We are exceptionally proud of our work and the people we do it for. Our goal is to create unforgettable moments – on and off the pitch - through inspirational winning teams, thriving rugby communities, passionate fans, and a vibrant national stadium. We foster a culture where everyone feels valued and included and we encourage bold ideas and fearless innovation. With curiosity, enthusiasm, and a deep sense of purpose, we bring our best to work every day. From grassroots to the international stage, together we drive positive change and leave a lasting impact on the game’s future. Find out more about joining the team and playing your part in inspiring Scotland through rugby. The Benefits Benefit 1 Benefit 2 Benefit 3 Benefit 4 The Values

  • Innovation

We are creative and fearless in our work.

  • Accountability

We take ownership of our work and lead from the front.

  • Teamwork

We collaborate widely and build supportive environments. Enhanced pension scheme Hybrid working Electric car salary sacrifice scheme Access to Tickets - rugby and concerts Employee discounts Wellbeing Placeholder Title?

  • Alex Williamson
  • CEO

"Every player that represents Scottish Rugby, from our grassroots game through the pathways to our professional, age grade and national teams, is not only a manifestation of their own talent, commitment and purpose, but also that of every single member of the team working AS ONE. On and off the pitch, our people are driven by values that support a sense of belonging to something to be proud of. Scottish Rugby is a great place to work."

  • Sione Tuipulotu
  • Glasgow Warriors and Scotland Player

"I am incredibly proud to be part of the Scottish Rugby family. We put in the hard work, both on and off the pitch, fuelled by our deep national passion. At the heart of everything we do are our family and friends, and we make it a priority to recognise, appreciate, and celebrate every success along the way. Together, we are united and striving for greatness with every step."

  • Catriona Fett
  • People Business Partner

"Rugby is a game for everyone – on and off the pitch. We take great pride in being somewhere that everyone feels they belong. We have a supportive culture that encourages people to be their best selves. I feel so proud to be part of the team at Scottish Rugby." Documents

Originally posted on LinkedIn

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