
General Manager
Job Description
Posted on: June 10, 2026
General Manager | B2B Distribution into Construction | South Wales
We are representing a specialist, growth-focused B2B distribution business supplying into the construction sector. The business is part of a larger group but retains an agile, entrepreneurial operating style. Following continued investment and a move towards a more structured, scalable branch model, the business is seeking commercially driven General Manager in South Wales. Also we have similar opportunity in Northeast as well.
The opportunity
- Lead a branch-based sales and operations team within a specialist distribution environment.
- Drive sales, gross margin, trading profit, customer service and local branch performance.
- Move the branch from reactive order/quote processing towards proactive customer ownership and account development.
- Work closely with external sales, commercial, technical and operations colleagues to present as one joined-up team.
- Join a business that is investing in systems, people, capability and future branch growth.
What we are looking for
- A hands-on, sales-led branch leader from B2B distribution, merchanting, trade supply or a comparable branch-based environment.
- Construction, civils, specialist products or merchanting experience would be useful, but exact product background is not essential.
- Someone structured but adaptable: able to bring rhythm, discipline and accountability without slowing the business down.
- Strong people leadership: coaching, one-to-ones, motivation, performance management and team development.
- Commercial awareness around P&L, sales pipeline, margin, cost control, service and customer retention.
This will suit someone who...
- likes pace, ownership and visible impact
- is close to the team and the customer
- can make good decisions with imperfect information
- wants a genuine progression platform as the business scales
- lives within the regions and enjoys being visible in the business on a daily basis
This will not suit someone who...
- needs a fully polished corporate machine
- operates from distance rather than in the detail
- waits for perfect process before acting
- wants a steady-state role with limited change
Interested?
For a confidential discussion, please:
Send your CV to cv@wilsonbrook.com
All conversations handled with complete discretion.
Apply now
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