Department:Consulting
Type:ON-SITE
Region:Cardiff, Wales
Location:Cardiff, Wales, United Kingdom
Experience:Director
Estimated Salary:£60,000 - £90,000
Skills:
B2B DISTRIBUTIONSALES LEADERSHIPP&L MANAGEMENTTEAM DEVELOPMENTCUSTOMER SERVICEBRANCH MANAGEMENT
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Job Description

Posted on: June 10, 2026

General Manager | B2B Distribution into Construction | South Wales

We are representing a specialist, growth-focused B2B distribution business supplying into the construction sector. The business is part of a larger group but retains an agile, entrepreneurial operating style. Following continued investment and a move towards a more structured, scalable branch model, the business is seeking commercially driven General Manager in South Wales. Also we have similar opportunity in Northeast as well.

The opportunity

  • Lead a branch-based sales and operations team within a specialist distribution environment.
  • Drive sales, gross margin, trading profit, customer service and local branch performance.
  • Move the branch from reactive order/quote processing towards proactive customer ownership and account development.
  • Work closely with external sales, commercial, technical and operations colleagues to present as one joined-up team.
  • Join a business that is investing in systems, people, capability and future branch growth.

What we are looking for

  • A hands-on, sales-led branch leader from B2B distribution, merchanting, trade supply or a comparable branch-based environment.
  • Construction, civils, specialist products or merchanting experience would be useful, but exact product background is not essential.
  • Someone structured but adaptable: able to bring rhythm, discipline and accountability without slowing the business down.
  • Strong people leadership: coaching, one-to-ones, motivation, performance management and team development.
  • Commercial awareness around P&L, sales pipeline, margin, cost control, service and customer retention.

This will suit someone who...

  • likes pace, ownership and visible impact
  • is close to the team and the customer
  • can make good decisions with imperfect information
  • wants a genuine progression platform as the business scales
  • lives within the regions and enjoys being visible in the business on a daily basis

This will not suit someone who...

  • needs a fully polished corporate machine
  • operates from distance rather than in the detail
  • waits for perfect process before acting
  • wants a steady-state role with limited change

Interested?

For a confidential discussion, please:

Send your CV to cv@wilsonbrook.com

All conversations handled with complete discretion.

Originally posted on LinkedIn

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