From Sorority Fashion Queen to Full-Time Influencer: How a Simple Suggestion Sparked a Career Revolution

The Sorority House Fashion Hub

During her sophomore year at Syracuse University, Hannah Krohne (known online as Hannah Lizzy) turned her sorority house bedroom into a bustling fashion hub. On weekend nights, lines of glammed-up girls would stream in and out, eager to borrow pieces from her incredibly well-stocked closet. "I was obsessed with clothes," Krohne recalls, noting that new packages were a daily occurrence on the Tri Delta porch.

The TikTok Tipping Point

In 2022, as influencers were gaining traction, Krohne's roommates suggested she start posting her fashion content on TikTok, hinting she might even score free clothes. That was all the motivation she needed. "Say less," she thought, and a switch flipped. From that moment, she committed to posting daily, multiple times.

Her growth was exponential: starting in February or March 2022, she hit 10,000 followers by December, and six months later, she had multiplied that by ten, reaching 100,000 followers. Her content, featuring college night-out prep with friends, showcased her sharp eye for style—often pairing trendy items like Danielle Guizio mini skirts with leather tops and platform boots.

Balancing Corporate and Creative

While building her online presence, Krohne pursued a degree in entrepreneurship and marketing at Syracuse, graduating in 2023. She gained hands-on experience through internships at David Yurman and Danielle & Alix, a NYC celebrity styling duo. Despite her growing follower count, she didn't initially see influencing as a full-time career, believing it required millions of followers.

During her senior year, she landed a job in digital merchandising and strategy at ASOS, which unexpectedly fueled her content creation. "It gave me so much inspiration for content because all day, I was just researching trends and I had access to a lot of the data of what was selling well at ASOS," she explains. This role helped her turn data into informative posts for her followers.

The Leap to Full-Time Influencing

By the summer after graduation, Krohne's follower count surged to around 150,000, bringing lucrative brand deals and event invitations in New York City. Just six months into her corporate job, she transitioned to part-time at ASOS, cutting her hours and salary in half to focus on content creation, affiliate links, and brand partnerships.

She meticulously tracked her finances, separating her influencing income from her corporate earnings. When she realized she could make her yearly part-time salary in just two months through influencing, she knew it was time to take the plunge. In September 2025, she quit her corporate job to become a full-time influencer, embracing the entrepreneurial hustle.

Navigating the Influencer Landscape

Krohne quickly learned the realities of self-employment, from setting aside 30% of earnings for taxes to understanding the tax implications of gifted items like Revolve clothing. She avoided TikTok's Creator Rewards program and TikTok Shop promotions, prioritizing authenticity over algorithm boosts.

Her advice to aspiring influencers? Consistency is key. Krohne posts at least four times daily, believing that "every post is like a lottery ticket." She emphasizes that imperfect, candid content often resonates most, as seen in her viral videos about tax mishaps or ill-fitting hauls. "Even if you think that your life is mundane and normal, people think it's so interesting," she says.