Digital Proposition & Performance Lead (C4)
Location
Ansty Store Support Centre & Home
In a nutshell
You’ll working in a small, but vital team which will ensure we will have a full understanding of our GM Digital business performance and propositions. You’ll be drawing upon multiple team inputs to synthesize our performance narrative, deep dive into performance questions and ensure the business is clear on the narrative. Alongside this, you’ll also support defining a number of key digital proposition developments (e.g. future delivery proposition). You’ll be highly analytical whilst also strategic and be at your best when exploring complex business opportunities.
What Outcomes I Need To Deliver
You’ll be on the pulse with our performance; past, present and future to ensure we know what factors are influencing our metrics. You’ll identify key areas for further analysis and insights and produce the necessary answers to key performance questions.
Ensure we fully understand traffic performance to our digital channels – tying together the effectiveness of our SEO, Paid and broader brand positioning in that narrative. Work with these teams to ensure our traffic position is optimised to deliver our sales targets.
Ensure other performance insight data points from other teams (e.g. Market Share) are incorporated within our overall performance narrative to ensure a fully end-to-end story is told.
Lead the articulation of the GM Digital business performance through the coordination of necessary weekly and periodic materials. Through your team, ensuring teams are clear on what performance inputs they need to provide, developing clear and helpful templates designed to support excellent performance discussions.
Research and understand our competitors, looking into their strategies, propositions and performance. Employ this knowledge to help inform our own trade strategy and identify business opportunities.
Work with the customer insight team to understand who our digital customer is and what’s driving their behaviour, utilising internal and external segmentations and data. Channel this insight to step on our plans and actions and deliver across the wider Digital team.
Develop our understanding and knowledge of customer “value” to inform and influence business actions (e.g. customer acquisition and retention activities) – supporting a healthy P&L for the division.
Analyse multiple data sources and turn them in to clear reporting / messages and actions for the Digital Leadership Team. Importantly, you’ll need to decipher what performance trends are most vital to get after.
Support the creation of clear post implementation reviews across teams to understand how specific activities and campaigns have performed and feeding that back into the necessary teams to ensure we are optimising for the future.
Work with our Applied Analytics and Reporting teams to ensure reporting and performance dashboards provide relevant information, which is understandable, trusted and timely – taking the lead role in interpreting the outputs.
Work closely with our analytics teams to drive continuous improvement of our reporting and dashboarding capabilities so that we democratise the data we have and drive a step change in its sophistication of our insights and their actionability.
Work closely with the marketing insight teams to ensure our priorities are aligned and collectively we are delivering the insight and reporting that the business needs.
Represent GM digital in propositional enhancements and optimisations projects (e.g. delivery proposition changes) to ensure our needs are taken into account and there is a digital voice influencing and informing the direction. A key part of this is ensuring our measurement of these projects is robust and informs future direction.
What I Need To Know And Show
Excellent analytical skills and statistical understanding.
Experience of using Excel and PowerPoint to an accomplished level
Proficiency with web-analytics (Adobe) is highly desirable
Knowledge of Retail in the UK. An understanding online/digital market is highly desirable
You’re able to strike the right balance between analytical rigour and experience driven judgement
You can consider broader business / divisional considerations in to your thinking
Demonstrate a mindset of continuous improvement that seeks to improve our business understanding and use it to drive action.
A strong communicator that can not only understand complex problems and challenges but communicate them in a clear and articulate way to less technical audiences.
You will be effective at developing strong working relationships with key colleagues across many business areas including Commercial, Marketing and Analytics functions.
Essential Criteria
- Demonstrable experience analysing and interpreting commercial, digital or e-commerce performance data to identify trends, drivers and business opportunities.
- Experience producing senior stakeholder reporting and performance narratives, translating multiple data sources into clear, actionable insights and recommendations.
- Proficiency in Microsoft Excel and PowerPoint, including the creation of dashboards, reports and executive-level presentations.
- Experience working with digital performance metrics, web analytics and customer insight data to influence trading, marketing or proposition decisions.
- Proven ability to build effective relationships and collaborate across multiple functions (e.g. Commercial, Marketing, Analytics and Digital teams) to deliver business outcomes.
