Social Media Manager

Company Description

www.boxraw.com

Founded in 2017, BOXRAW is focused on leading the narrative of boxing, by creating a brand that encompasses the lifestyle, culture and competition of our sport. We’re driving boxing forwards, by delivering innovative, credible and disruptive products, across the boxing ecosystem. We enable fighters* of all levels, genders and abilities to compete equally on the world stage or against themselves.

The reason for our early success is our people. We believe in talent and passion. We look for dedication and energy. We encourage creativity and innovation. We don't care where you come from. We care where you're headed. If you're fuelled to be part of a movement that truly appreciates diversity, smart work and a growth mindset then we'd love to hear from you.

*In every mind is a fighter.THE ROLE

BOXRAW isn’t “content for content’s sake”. We build brand authority in boxing - premium product, elite performance, and culture-first storytelling. Social is one of the sharpest weapons we have to make that real every day.

We’re hiring a Social Media Manager to own our organic presence across Men’s and Women’s - turning our channels into a consistent, high-quality engine for growth, community, and brand heat.

This role needs someone who is deep on trends but not ruled by them. You’ll know what’s genuinely culturally relevant, what’s just hype, and what fits BOXRAW. You’ll have a strong creative eye: you understand the intent of a post, you can pick the right frames, shape the narrative, and protect the brand tone. If you treat social like your baby, obsess over quality, and take pride in delivering great work every day, you’ll thrive here.

YOUR MANDATE

• Build a social engine that runs weekly: clear pillars, clear cadence, clear standards.
• Increase reach and engagement without diluting the brand into generic fitness content.
• Make Men’s and Women’s accounts feel distinct but unmistakably BOXRAW.
• Turn launches into moments through structured storytelling, not last-minute posting.
• Bring ideas from culture and the market, then hand them over as executable concepts to the brand team

HOW YOU’LL WORK

• Head of Brand owns: overall creative direction and final sign-off standards.
• You own: the social plan, channel strategy, copywriting, posting, community, testing, reporting, and day-to-day execution.
• Brand Producer owns: timelines, shoot logistics, and delivery coordination - you feed them what you need early and clearly.
• Partnerships owns: talent relationships - you translate those moments into content and keep deliverables moving.

MAIN ACCOUNTABILITIES1. Own Organic Social Across Channels

• Own BOXRAW organic social across Instagram (Men’s + Women’s), TikTok, YouTube (Shorts + long-form support), and any priority channels.
• Protect brand voice and presentation across posts, stories, reels, carousels, short-form, and community replies.
• Maintain a premium, boxing-authentic standard - no filler, no generic templates, no trend-chasing that doesn’t fit.

2. Build and Run the Social Calendar

• Translate the GTM calendar into weekly/monthly social plans with clear story arcs (tease > drop > sustain > community).
• Create repeatable series and content pillars that compound over time (not random one-offs).
• Plan ahead so we aren’t reactive, and launches never feel rushed or under-supported.

3. Creative Taste, Selection & Execution

• Select imagery and clips with a strong creative eye: you understand why a post exists and what it’s meant to make people feel/do.
• Write and distribute briefs (hooks, formats, shots, captions, outcomes) for internal creatives, talent, and creators.
• Collaborate with the team on editing direction: pacing, sequencing, captions, framing, tone. (You don’t need to be a full editor, but you need taste and standards.)
• Ensure Men’s and Women’s feeds look intentional, consistent, and world-class.

4. Community & Brand Voice

• Own community management: comments, DMs, reposting, and engagement - with a consistent BOXRAW-coded tone.
• Be responsive when it matters (launch windows, viral moments, talent posts, community issues).
• Capture community insights (sentiment, FAQs, objections, product requests) and feed them back to Brand/Product.

5. Trend Intelligence With Judgment

• Stay ahead of trends, formats, sounds, memes, creators and platform shifts - daily.
• Separate what’s culturally meaningful from what’s hype.
• Propose new concepts and series inspired by the market, then package them into clear execution plans the brand team can act on.

6. Performance, Reporting & Growth Strategy

• Track performance weekly/monthly with clear reporting: what worked, what didn’t, what we repeat, what we stop.
• Run structured testing across hooks, formats, cadence, series, and creator mix.
• Define what “good” looks like per channel and drive continuous improvement.

WHAT SUCCESS LOOKS LIKE

• A consistent weekly cadence that never drops and doesn’t rely on last-minute scrambling.
• Men’s and Women’s channels feel distinct, premium, and undeniably BOXRAW.
• Measurable lift in reach, engagement quality (saves/shares/comments), and follower growth.
• Launch weeks feel like controlled storytelling arcs, not sporadic posting.
• Clear reporting that leads to better decisions - not vanity dashboards.
• Stronger community connection (more DMs, more replies, more UGC, better sentiment).

REQUIREMENTS

• 3+ years managing organic social for a consumer brand (sportswear/apparel/fitness/culture preferred).
• Boxing training/culture knowledge, experience working with athletes/creators, familiarity with content pillars systems, basic editing capability - Essential
• Strong platform fluency across IG, TikTok, and YouTube - you know what works where and why.
• Strong creative judgment: you can select frames, structure posts, and protect brand presentation.
• Strong copywriting ability for social-first storytelling: hooks, captions, scripts, and community tone (you can write and you can edit - daily).
• Comfortable with analytics and reporting (IG Insights, TikTok Analytics, YouTube Studio; GA4/Shopify attribution a bonus).
• Highly organised: you plan ahead, communicate clearly, and deliver every week.
• Willingness to work out-of-hours when needed (sport is live, culture moves fast).